My New Outside Blog

Discovering the Gift Within the Box leads to very happy clients!

Remember Christmas morning as you rushed down the stairs, viewing the tree lights sparkling and gaily wrapped packages awaiting. In just minutes the room was torn asunder as wrapping paper flew. You were overcome with joy as the box finally revealed its secrets.

A similar experience occurs when you have asked the right questions, listened carefully and discovered the gift within the box for your clients. In his book Sweet Success in New Home Sales,  Bill Webb describes the process of guiding the client from an initial, nebulous dream of home ownership through fulfilment with a fully developed image of their lives within the new home.

The buying process is much more complex than merely selecting a box. Buyers are not only looking for a home; just as Rolex buyers are not simply purchasing a watch or luxury car buyers are not just purchasing a car; the underlying motivations are the clues as to what lies within the box.

Home-buyers have a vision of their lives unfolding within a home. The memories they will build, the traditions they will create all contribute to a buyers deepest motivations.

Empty-nesters, First time buyers, Move-up buyers all have different dreams and expectations of home ownership.

A wise agent is constantly seeking to discover the gift within the box.   

If I can help you discover your gift within the box

Call me!